Destination targeting is a topic alive as never before in travel-retail at Swedish airports. It’s about spotlighting strategic or highest-spending nationalities and then directly targeting them at airports around certain flights.
For the first time in the commercial airline history there is a direct flight from Stockholm to New Delhi. This great achievement from Swedavia, Stockholm Arlanda airport operator, means a great potential for the airport and for travel retail in Sweden.
In the context of the first direct flight between Stockholm and New Delhi, Macis Promotions collaborated with Dufry to create an event around the Indian theme.
The store was decorated around the Indian theme and passengers could benefit of special offers on products among the most popular for Indian travelers. Chivas Regal and Ferrero Rocher, brands that are extremely popular in India, were on focus during the campaign. Macis Promotions Indian staff elegantly dressed with a sari, a typical indian female outfit, welcomed all passengers and offered Ferrero Rocher chocolates, which was a great success.