International network of promotion agencies and staff specialists

Directing our clients to the best in Travel Retail sales and client servicing

Restricting membership to only the leading practitioners

Reliable representation & trusted results

10 members covering more than 80 European airports

Each partner having a leading market position in its markets

Our members

Featured news

Philips One Blade
  • by
  • Jul 13, 2017

What an experience!! At the Capi store at Amsterdam Airport Schiphol, we created a temporary barber shop together with Capi to promote the Philips One Blade; a new tool to trim and shave any length of hair. We created a luxurious setting that offered gentlemen a barbershop experience in the lounge before taking off to their destination. Our specially trained promotor invited passengers to sit down and advised them about the details of the product.


In-depth sales training sessions in Madrid and Barcelona
  • by
  • May 13, 2017

Sales training seminars have been recently organized by young promotion in Barcelona and Madrid for promotional teams. The main focus of these whole day seminars was to introduce the most efficient sales techniques and how to implement them on a daily basis to create the most memorable shopping experience for each customer. By presenting new techniques, mostly covering the psychology of sales, and organizing role playing activities, new staff had a great chance to improve their knowledge about the field of sales and grow their skills by testing these new concepts.


Smart Promotion: Laurent Perrier Promotion
  • by
  • Apr 23, 2017

Smart Promotion, after a fantastic experience in Milan Malpensa airport during the month of December 2016, is now running a great Laurent Perrier promotion at Fiumicino airport. All the passengers that will transit at the Terminal 3, can now enjoy a unique tasting of Laurent Perrier Cuvè Rosè Champagne and toast to the spring season! Our hostesses will welcome in the new great Tasting Bar the passengers in the new bigger shop Aelia in the international departures area and could give them also a “last chance” before the boarding in the Satellite area


Smart Project: Cigar Brand Ambassador for Moscow airport
  • by
  • Apr 22, 2017

More than likely, you already share our passion for Davidoff cigars. From April 2017 our Brand Ambassador is at your service helping you to find your perfect match in the iconic cigar selection.
Shopping in Duty Free short on time customers can be briefly informed concerning distinctive features of each sophisticated Davidoff cigar line. Being well informed with the product Brand Ambassador may uncover top secrets of the handcrafted unique and distinct in flavor blends helping you choose something special, whether it's for friends, business partners or a treat for yourself!
“These days when market is so dynamic we made the recruitment process extremely competitive to meet the desired attributes to grow business and adapt to constant change. We are always looking for people who have passions. We assume great candidates are eager and rapid learners, they also have knowledge they pursue on their own. As Moscow international airports expends their route network and starts serving China flights we focus on candidates who speak not just European languages but also Chinese”, - said Nadia Emelyanenko, Smart Project founder & CEO.


Spirit Hosting & Promotions: Exciting Tesla Promotion
  • by
  • Apr 20, 2017

Last January and February, our hosts and hostesses of Spirit Hosting & Promotions daily informed hundreds of interested passengers at Schiphol Airport about the safest, fastest and best-equipped SUV ever; TESLA MODEL X. Tesla accelerates in 3.1 seconds from 0 to 100 kilometers per hour! After a full and interactive training at Tesla headquarters, our team of hosts and hostesses were all set to advise passengers about this new model. This resulted in many interesting leads, so we can look back on a very successful promotion!


Blackjack Promotions: Bringing Mother’s A First Class Experience in World Duty Free!
  • by
  • Mar 11, 2017

In celebration of Mother’s Day, Blackjack Promotions collaborated with Contentainment at World Duty Free offering a complimentary Nail Art treatments in store.Passengers across Heathrow and Birmingham stores thoroughly enjoyed this event which also included the chance to have some fun with Mother’s day selfie props which drove further engagement and brought a fun feeling to the shop floor. Much fantastic feedback was received for the treatments with many passengers commenting that this service was the perfect start to their travels! Our Nail Artists worked non-stop throughout the day making all mothers, daughters and females feel special! Our CTT team members added an extra touch with sampling fragrances on pink roses for passengers in Terminal 5.


Promoplan Engage New Recruitment, Training and Coaching Team
  • by
  • Apr 26, 2016

To continuously improve the service towards clients, Promoplan never stops innovating. The latest addition to the company is the start-up of a fully dedicated recruitment, training and coaching team. This new team, consisting of 5 FTE’s, has the main goal of attracting new personnel to increase Promoplans database and to provide even-better staff to boost their client’s business.

This proven approach of face-to-face screening, which has been established in the past, has been complemented by some key modern features such as:
The use of modern tools for CV’s inflow via the improved website
Facebook activation
Participation at job events
Networking with specialized schools

The Start-To-Work training has been established to contain:
Sales techniques and role playing
Brand & product knowledge

To finally ensure a smooth start on the field, the team has a thorough coaching program in place:
Phone coaching upon the start of new colleagues
Field coaching during the first mission of new colleagues
On-going coaching with continuous evaluation

Promoplan have a professional team in place to provide the additional required skills to ensure successful missions and happy clients. Consequently, the main things a candidate needs are social skills and motivation.


Smart Project: Noble Russian Vodka Tasting
  • by
  • Apr 19, 2016

Smart Project have recently carried out and exciting vodka tasting promotion within Moscow airport for Noble Russian Vodka.

The promotion took place in Regstaer at Vnukovo airport. Worldwide famous Beluga products - Transatlantic Racing, Allure, Gold Line – took its rightful place in the center of the store. Customers had a chance to learn how to mix their favourite cocktails in the comfort of the own home. Promoters revealed preparation secrets of the distinguished Beluga cocktails.

“When Organizing a promotion we always think of ways to make it distinguished. The most important thing is to experiment and have fun. By involving customers in building their own cocktails based on the classic foundations, we attracted attention to our booth" - said Nadia Emelyanenko, Smart Project founder & CEO.


Blackjack Promotions: NGE Training
  • by
  • Apr 19, 2016

Training has commenced with Blackjack Promotions very own Wine Academy. This is a new innovation for 2016 with an aim to boost sales and service in response to the growing wine category within World Duty Free Stores. This has initially been rolled out at Birmingham, Stansted, Gatwick and Heathrow airports with a view to expand and hold more training sessions soon.

Tim Syrad, Master of wines, hosted the full day training session which was tailored to wines available within WDF stores. This included wine tasting and food pairing plus top tips and recommendations. Some of the more unusual lessons of the day included pairing cheese with white wine! Staff went back to basics and looked at a whole range of wines to discuss with customers, from inexpensive to high end ranges.


Smart Promotion Launch Italian Food and Wine Campaign in Milan Malpensa Airport
  • by
  • Jan 28, 2016

Smart Promotion, with the collaboration of Dufry and “Unici”, a group of companies who specialise in the excellence of the Italian food, are involved in a fantastic project which has launched in the “Emozioni Shop” at Milan Malpensa Airport.

Our expert and “AIS” certificated sommeliers, professional cooks and Brand Ambassadors entertain passengers with an exclusive trip into the secret of Italian cooking, as well as the fantastic wine culture. Each day a different tasty and refined tasting event takes place: six different tastings of original Italian food paired with the best Italian wines, a great experience for all to enjoy.


The only solution that combines the expertise of national agencies with the strength and efficiency of a pan-european network.