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Featured news

MACIS Promotions Destination targeting: Stockholm airport focus on India
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  • Aug 24, 2017

Destination targeting is a topic alive as never before in travel-retail at Swedish airports. It’s about spotlighting strategic or highest-spending nationalities and then directly targeting them at airports around certain flights.
For the first time in the commercial airline history there is a direct flight from Stockholm to New Delhi. This great achievement from Swedavia, Stockholm Arlanda airport operator, means a great potential for the airport and for travel retail in Sweden.
In the context of the first direct flight between Stockholm and New Delhi, Macis Promotions collaborated with Dufry to create an event around the Indian theme.

The store was decorated around the Indian theme and passengers could benefit of special offers on products among the most popular for Indian travelers. Chivas Regal and Ferrero Rocher, brands that are extremely popular in India, were on focus during the campaign. Macis Promotions Indian staff elegantly dressed with a sari, a typical indian female outfit, welcomed all passengers and offered Ferrero Rocher chocolates, which was a great success.


PROMOPLAN Goes Digital!
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  • Jul 31, 2017

At the end of 2016, our Belgian member PROMOPLAN proudly announced the launch of their Promoplan-APP. Now, 8 months later, they are looking back at a challenging yet innovative journey.

Their goal is to have the APP up and running for ALL the field crew members by October 2017. Not only the beauty consultants and sales promotors on the local market have to install and use the APP correctly on their smartphone but also all the Brand Ambassadors at Brussels Airport and Brussels South Charleroi Airport have to say goodbye to paper.This APP enables the crew to consult their agenda with all upcoming missions, the person of contact at the office as well as a briefing related to the job. On the day of the mission, the crew kicks off the mission with one simple click. At the end of the day all required data is transferred. Sending back paper sales reports, evaluation forms and expense notes to the office is now history, which used to be very time-consuming for the crew.

After consulting with each client, Promoplan can tailor checklists and sales reports for each mission. Consequently, the client has online access to relevant information and pictures of his promotional wave and this in the following week. The Promoplan APP also facilitates easy feedback from the retailer. At the end of the working day, the shop manager on site has to fill in a simple smiley-based evaluation form. Once the form is completed, the Brand Ambassador cannot consult the information. Thus leaving the manager the freedom to give honest feedback on the crew member.Today, 93 % of all data is sent correctly through the application. This means Promoplan is very close to their set target. This is only the start of the journey as new digital innovations are in the pipeline to optimize communication with both crew and clients!


Philips One Blade
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  • Jul 13, 2017

What an experience!! At the Capi store at Amsterdam Airport Schiphol, we created a temporary barber shop together with Capi to promote the Philips One Blade; a new tool to trim and shave any length of hair. We created a luxurious setting that offered gentlemen a barbershop experience in the lounge before taking off to their destination. Our specially trained promotor invited passengers to sit down and advised them about the details of the product.


In-depth sales training sessions in Madrid and Barcelona
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  • May 13, 2017

Sales training seminars have been recently organized by young promotion in Barcelona and Madrid for promotional teams. The main focus of these whole day seminars was to introduce the most efficient sales techniques and how to implement them on a daily basis to create the most memorable shopping experience for each customer. By presenting new techniques, mostly covering the psychology of sales, and organizing role playing activities, new staff had a great chance to improve their knowledge about the field of sales and grow their skills by testing these new concepts.


Smart Promotion: Laurent Perrier Promotion
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  • Apr 23, 2017

Smart Promotion, after a fantastic experience in Milan Malpensa airport during the month of December 2016, is now running a great Laurent Perrier promotion at Fiumicino airport. All the passengers that will transit at the Terminal 3, can now enjoy a unique tasting of Laurent Perrier Cuvè Rosè Champagne and toast to the spring season! Our hostesses will welcome in the new great Tasting Bar the passengers in the new bigger shop Aelia in the international departures area and could give them also a “last chance” before the boarding in the Satellite area


Smart Project: Cigar Brand Ambassador for Moscow airport
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  • Apr 22, 2017

More than likely, you already share our passion for Davidoff cigars. From April 2017 our Brand Ambassador is at your service helping you to find your perfect match in the iconic cigar selection.
Shopping in Duty Free short on time customers can be briefly informed concerning distinctive features of each sophisticated Davidoff cigar line. Being well informed with the product Brand Ambassador may uncover top secrets of the handcrafted unique and distinct in flavor blends helping you choose something special, whether it's for friends, business partners or a treat for yourself!
“These days when market is so dynamic we made the recruitment process extremely competitive to meet the desired attributes to grow business and adapt to constant change. We are always looking for people who have passions. We assume great candidates are eager and rapid learners, they also have knowledge they pursue on their own. As Moscow international airports expends their route network and starts serving China flights we focus on candidates who speak not just European languages but also Chinese”, - said Nadia Emelyanenko, Smart Project founder & CEO.


Spirit Hosting & Promotions: Exciting Tesla Promotion
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  • Apr 20, 2017

Last January and February, our hosts and hostesses of Spirit Hosting & Promotions daily informed hundreds of interested passengers at Schiphol Airport about the safest, fastest and best-equipped SUV ever; TESLA MODEL X. Tesla accelerates in 3.1 seconds from 0 to 100 kilometers per hour! After a full and interactive training at Tesla headquarters, our team of hosts and hostesses were all set to advise passengers about this new model. This resulted in many interesting leads, so we can look back on a very successful promotion!


Blackjack Promotions: Bringing Mother’s A First Class Experience in World Duty Free!
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  • Mar 11, 2017

In celebration of Mother’s Day, Blackjack Promotions collaborated with Contentainment at World Duty Free offering a complimentary Nail Art treatments in store.Passengers across Heathrow and Birmingham stores thoroughly enjoyed this event which also included the chance to have some fun with Mother’s day selfie props which drove further engagement and brought a fun feeling to the shop floor. Much fantastic feedback was received for the treatments with many passengers commenting that this service was the perfect start to their travels! Our Nail Artists worked non-stop throughout the day making all mothers, daughters and females feel special! Our CTT team members added an extra touch with sampling fragrances on pink roses for passengers in Terminal 5.


Promoplan Engage New Recruitment, Training and Coaching Team
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  • Apr 26, 2016

To continuously improve the service towards clients, Promoplan never stops innovating. The latest addition to the company is the start-up of a fully dedicated recruitment, training and coaching team. This new team, consisting of 5 FTE’s, has the main goal of attracting new personnel to increase Promoplans database and to provide even-better staff to boost their client’s business.

This proven approach of face-to-face screening, which has been established in the past, has been complemented by some key modern features such as:
The use of modern tools for CV’s inflow via the improved website
Facebook activation
Participation at job events
Networking with specialized schools

The Start-To-Work training has been established to contain:
Sales techniques and role playing
Brand & product knowledge

To finally ensure a smooth start on the field, the team has a thorough coaching program in place:
Phone coaching upon the start of new colleagues
Field coaching during the first mission of new colleagues
On-going coaching with continuous evaluation

Promoplan have a professional team in place to provide the additional required skills to ensure successful missions and happy clients. Consequently, the main things a candidate needs are social skills and motivation.


Smart Project: Noble Russian Vodka Tasting
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  • Apr 19, 2016

Smart Project have recently carried out and exciting vodka tasting promotion within Moscow airport for Noble Russian Vodka.

The promotion took place in Regstaer at Vnukovo airport. Worldwide famous Beluga products - Transatlantic Racing, Allure, Gold Line – took its rightful place in the center of the store. Customers had a chance to learn how to mix their favourite cocktails in the comfort of the own home. Promoters revealed preparation secrets of the distinguished Beluga cocktails.

“When Organizing a promotion we always think of ways to make it distinguished. The most important thing is to experiment and have fun. By involving customers in building their own cocktails based on the classic foundations, we attracted attention to our booth" - said Nadia Emelyanenko, Smart Project founder & CEO.


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