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Featured news

Promoplan integration in Sarawak Group
  • by
  • Jul 17, 2019

Since the 1st of July 2019, Promoplan became part of The Sarawak Group. The Sarawak Group is originally a French company specialised in sales, merchandising & brand activation. The company has branches in Aix-en-Provence and Paris. In France, it is consolidated as one of the five leading field marketing organisations. In Belgium, The Sarawak Group is active as Sarawak Brussels (formerly known as Think and Go). Thanks to the integration of Promoplan, The Sarawak Group will become one of the largest field marketing agencies of the Belux.

As a result of this new collaboration, The Sarawak Group owns 100% of Promoplan and Serge Devos, Commercial Director Promoplan, adds The Sarawak Group to his shareholding portfolio. Together with the Sarawak Brussels Management team, Thierry De Rouck (Managing Director) and Wim Wauters (Managing Partner), Serge Devos will manage the Benelux business and exchange knowledge with the companies of the Sarawak Group.

“The integration in the Sarawak Group offers us the possibility to structurally expand the organisation. The goal is to further strengthen the cooperation with our customers and maintain our focus on premium quality and constant innovation. Our range of services will expand with a permanent in-house merchandising team and we will actively work on adding an outsourcing and headhunting solution specialized in sales, marketing and administrative staff”
Serge Devos, Commercial Director Promoplan.


young promotion team supporting handball club Tus Königsdorf
  • by
  • Jul 15, 2019

As part of the Königsdorfer family we are happy to support the handball club Tus Königsdorf for some years now.

During our company excursion we could finally take the ball into our own hands.

Thank you very much for this great day.


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  • by
  • Mar 27, 2019

Promoplan invests in training and development
  • by
  • Oct 31, 2018

Promoplan’s Brand Ambassadors attended an innovative Sales Workshop hosted by SB Management.
The goal of this workshop was to learn more on client approach, selling skills and a positive mind-set.

All participants left the workshop with a certificate and lots of new tips & tricks to put into practice.
In order to exercise on that new approach, they have to follow a 6-weeks action plan and every other week they have to focus on one specific topic.
The Brand Ambassadors are supported by a team of field coaches who motivate them and evaluate their new approach with concrete figures.

Promoplan is now halfway into the process and they have already noticed a positive evolution.
More products are sold, more clients are open for conversation and last but not least, much more happy faces!


JOY by Dior at the Istanbul Atatürk Airport
  • by
  • Oct 29, 2018

A promotion of “JOY” has been continuing at the Istanbul Atatürk Airport which has been held by A Plan+ Organisation in cooperation with Dior.

Perfume designer François Demachy: “Joy by Dior is a perfume inspired by the joy of light and the unique sensations of life. This smell has many nuances. Complicated but also has a simple stance.”' he says.

This fragrance Expresses the remarkable feeling of joy through an interpretation of light.

The vibrant smile of flowers and citrus fruits. The smooth caress of wood, the serenity of musk take to a very mysterious journey of your life. Here's to the joy of your life.

This promotion, gathers people who have experienced love and romance and also the joy of life when they close their eyes and feel the nuances of Joy of Dior.


Smart Project Merchandisers at Sheremetyevo Airport
  • by
  • Oct 18, 2018

Smart Project merchandisers making your purchasing journey smooth and easy-going at Imperial Duty Free in Sheremetyevo Airport covering terminals D, E, B and F. Especially for Travel Blue our merchandisers make retail space work at its maximum, which is driving your business and making profits grow.


Kinder Promotion Hosted by the A Plan Plus Organisation
  • by
  • Sep 13, 2018

A promotion of “kinder” has been continuing at the Istanbul Atatürk Airport which has been held by A Plan Plus Organisation in cooperation with the Ferrero Group.

These cute kinder guys in the shape of eggs are attracting a lot of attention from the children and adults in the stores. This fabulous chocolate tasting has drawn a variety of customers over ranging from the age of 7 to 70 years old, bringing a smile to all their faces.

The choclate eggs filled with different surprises, and plenty of milk chocolate, which contributes to the development of children has become a favorite of many for both gifts and delicious snacks.

This colourful and joyfull promotion will keep your inner child alive running with Alice in Wonderland.


Blackjack Promotions hosting the Monkey Shoulder Activation in LGWS
  • by
  • Jul 20, 2018

Blackjack Promotions have the pleasure of hosting the Monkey Shoulder Activation in the month of July at Gatwick Airport – we’re thrilled with our promotions team who are doing a fabulous job in engaging the customer’s and promoting the William Grants brand. This follows on from a very successful month promoting Hendricks in preparation for World Gin Day and then a recent development of World Cucumber day.

The guys have been a great success and continue to drive the promotion with their energy and product knowledge


Smart Project keeping pace with FIFA World Cup 2018
  • by
  • Jun 22, 2018

World’s most impressive soccer event is boosting promo activities far and wide and Smart Project is taking an active part in this process. Hugo Boss’s promo campaign for new fragrance BOSS BOTTLED UNITED has covered most Russian leading airports - Sheremetyevo, Vnukovo, Domodedovo and Sochi Airport. From June to August consultants provided by Smart Project agency are driving brand’s sales and endowing passengers with positive emotions.


Blackjack Promotions at the British & Irish Airport Expo 2018
  • by
  • Jun 13, 2018

Blackjack Promotions along with their parent company Omniserv were proud to be exhibiting at this years British and Irish Airport Exhibition, taking place in London Olympia from the 12th-13th June 2018.

It was a great chance to showcase what Blackjack do best, bringing together retail, sampling and entertainment.

Visitors to the stand were treated to a meet and greet with Percy Pilot, Entertainment from the Polka Dot singers and a taste experience from non other than Ash Joshi, William Grants specialist.


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