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International network of promotion agencies and staff specialists

Directing our clients to the best in Travel Retail sales and client servicing

Restricting membership to only the leading practitioners

Reliable representation & trusted results

10 members covering more than 80 European airports

Each partner having a leading market position in its markets

Our members

Featured news

SMART Project - Bacardi Promo Launch
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  • Dec 19, 2017

SMART Project LLC worked in cooperation with ProSpec marketing agency located in St. Petersburg to launch their promo campaign for Bacardi Martini in the Pulkovo Airport (St. Petersburg, Russia). The campaign included an interactive promo photo - zone and delicious Grey Goose cocktails.

Link for promo video : https://yadi.sk/d/bvgwZPAJ3QemVE

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A PLAN PLUS - There is an exciting 360 tobacco smell in the air!!
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  • Dec 19, 2017

A PLAN + has a new and inspiring promotion - “360˚ Connect” has been on promotion at Istanbul Atatürk Airport since January which has been held by A Plan+ in cooperation with Imperial Tobacco. When innovation technology and that old texture of tobacco come together, a work that is worthy of the millennium is coming out. Each of the brand ambassador takes one step closer to passengers by using tablets, and they know each one better. The aim of Imperial Tobacco is to discover what products are sold, distributed from Ataturk Airport, which is one of the most important international transit center of the world. While determining which user travels with the most indispensable product during their journey.

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Ethos Farm collaborates with Heinemann Americas
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  • Nov 25, 2017

Ethos Farm is excited to be collaborating with Heinemann Americas for the launch of the beautiful new floral fragrance Gabrielle Chanel, providing sales promoters on their pop up stand and in-store Impulse unit in Terminal D, George Bush International Airport (IAH) throughout October-November.

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SMART PROMOTION - A relaxing moment in the airport rushes.
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  • Oct 31, 2017

SMART PROMOTION is currently running an exiting activation into Dufry’s “Emozioni Shop” at Milan Malpensa Airport. Mikah Moments Street Coffee gave passengers who were travelling from Malpensa airport the opportunity to take a moment to relax. Passengers had the chance to try different coffee blends roasted in Italy for an exclusive gourmet italian coffee experience.

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Ethos Farm collaborates with Macis Promotions
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  • Oct 27, 2017

Following a hugely successful Exhibition in the Digital Village at the TFWA Cannes 2017, APA Preferred Partner Ethos Farm is delighted to be working in collaboration with APA Member Macis Promotions to roll out one of their technology innovations, BrApp, to the Macis workforce in Sweden. BrApp is an application that supports daily focuses for brand ambassadors and promotional staff by creating start of shift checklists and briefings as well as allowing the staff members the capability to record and report product sales, service impactors or recognition of great performance. The application went live with the Macis team in the middle of October and is currently being used for work with luxury brands such as Gucci, Chloe & Tiffany.

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Blackjack Promotions celebrates Diwali in true henna style!
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  • Oct 26, 2017

Blackjack Promotions collaborated with Contentainment at World Duty Free, in true Diwali style! We kick started the Diwali celebrations at Heathrow and Birmingham Airport with our delightful Temporary Henna Tattoo artist activity for passengers to get into the festive celebration of light. Passengers were pleased and happy to recieve temporary tattoos. The event was a great success

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young promotion's Personal Shopper service lands at Barcelona Airport
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  • Oct 25, 2017

young promotion has implemented this brand new Personal Shopper service at Barcelona airport as part as its collaboration with the Spanish airport operator AENA. A team of personal shoppers speaking Mandarin, Russian and Arabic - among other key languages are guiding the passengers through the airport shopping mall. The Personal Shoppers are creating a unique, personalized and luxurious shopping experience for each customer as well as give assistance with tax refund processes. Airport visitors have the chance to book their Personal Shopper for their shopping tour in advance by e-mail or phone or let the experience happen spontaneously directly at the stands placed both in Terminal 1 and Terminal 2. The goal is to provide passengers with an excellent customer service and effectively communicate the advantages of shopping in Travel Retail.

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Spirit Hosting & Promotions brings Infotainers to Schiphol Amsterdam Airport.
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  • Oct 24, 2017

Spirit Hosting & Promotions provided exciting “Infotainers” for Schiphol Amsterdam Airport, during the busy days this Summer. Our enthusiastic Infotainers are present in the departure hall to welcome all the departing passengers. Furthermore they are informing and helping the passengers where necessary. The Infotainers distribute gifts, so the waiting times do not seem that long for the children. This has been fantastic in terms of engagement from passengers.

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Smart Project showcases Ritter Sport confectionery in Domodedovo airport
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  • Oct 23, 2017

It's no secret that chocolate is a pleasure for many! On these October days Domodedovo passengers are invited to plunge into a colourful ChocoWorld tasting a range of Ritter Sport cubes , from crispy, fruity, creamy, nutty or pure cocoa flavour. Smart Project staff introduced. Dufry shoppers to brand sampling multicolor chocolate varieties wrapped in a comfy snap-open pack. And that’s just half the fun! Customers also had the opportunity to try special Travel Retail Exclusives.To make the chocolate promotions even sweeter customers are given three items paying just for two.

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APA Cocktail Party 2017
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  • Oct 09, 2017

Once again we were delighted to welcome our clients and partners to our traditional APA Cocktail Party on the Santa Maria yacht during TFWA in Cannes.Thank you to all our guests and clients who attended our annual APA Cocktail party! We had an amazing evening meeting you all and hope you enjoyed yourself too. Please click ''Read more'' to view full gallery from our evening!

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