We are pleased to announce that we have made an important step on our way towards the growth of our business and further international expansion.

Our company — P&T SMART PROMOTION INTERNATIONAL SA, based in c/o Fiduciaria Mega SA, Vicolo Nasetta 2, 6900 Lugano (CH) — has incorporated the business of 3 companies — Smart Promotion Srl, Smart Promotion Maroc Sarl and Smart Tunisie Sarl — and with the local subsidiaries managing the staff on behalf and under control of the Swiss headquarter is taking responsibility for all the activities in Italian, Moroccan and Tunisian airports.

The purpose of the newborn P&T SMART PROMOTION INTERNATIONAL SA company is to explore and evaluate potential business opportunities in travel retail and other market segments in Switzerland.
“We are very proud of what we are doing internationally. This is an important achievement for our company and an additional spur to provide our clients and our partners with excellent service in several countries without losing sight of the peculiarities of each local reality” – said Cinzia Porceddu, Stefano Puppin and Gianluca Tidda, P&T Smart Promotion International SA owners.

Since the 1st of July 2019, Promoplan became part of The Sarawak Group. The Sarawak Group is originally a French company specialised in sales, merchandising & brand activation. The company has branches in Aix-en-Provence and Paris. In France, it is consolidated as one of the five leading field marketing organisations. In Belgium, The Sarawak Group is active as Sarawak Brussels (formerly known as Think and Go). Thanks to the integration of Promoplan, The Sarawak Group will become one of the largest field marketing agencies of the Belux.

As a result of this new collaboration, The Sarawak Group owns 100% of Promoplan and Serge Devos, Commercial Director Promoplan, adds The Sarawak Group to his shareholding portfolio. Together with the Sarawak Brussels Management team, Thierry De Rouck (Managing Director) and Wim Wauters (Managing Partner), Serge Devos will manage the Benelux business and exchange knowledge with the companies of the Sarawak Group.

“The integration in the Sarawak Group offers us the possibility to structurally expand the organisation. The goal is to further strengthen the cooperation with our customers and maintain our focus on premium quality and constant innovation. Our range of services will expand with a permanent in-house merchandising team and we will actively work on adding an outsourcing and headhunting solution specialized in sales, marketing and administrative staff”
Serge Devos, Commercial Director Promoplan.